If there’s anyone most like the fire emoji at Intermarkets, it’s Erik Requidan, VP of Sales and Programmatic Strategy. Not only does Erik have an infectious personality, he is also a trailblazer in the industry. It’s no surprise, then, that he was recently named to DC Inno’s 50 on Fire in the Marketing & Advertising category.
“Erik’s passion for the industry and what he does is contagious,” said Stephanie Snow, VP of Ad Ops. “He has the ability to ignite that passion in others and positive results always follow. It is an absolute pleasure to work with him.”
Erik joined Intermarkets in 2013 as Assistant Director of Sales and quickly advanced within the company. He is actively affiliated with many exchange advisory councils and serves as a strategic advisor to several top ad tech companies, helping them to improve their tech for both buyers and publishers. Erik came to Intermarkets with a history of successfully building media companies’ digital businesses and has continued that streak at Intermarkets. With his finger on the pulse of the latest programmatic techniques, Erik has helped advertisers tap into the Intermarkets Portfolio audience — close to 1 billion page views and reach more than 50 million unique visitors every month.
“Erik has been instrumental to our efforts to fully embrace programmatic advertising monetization and stay at the forefront of this emerging space,” said Mike Loy, COO. “He has worked to develop our staff so we are consistently being called upon to test new technologies and techniques by our partners. Erik’s has also helped strengthen the DC-Northern Virginia ad community by bringing thought leaders together to discuss emerging trends, challenges and opportunities. We are proud of his efforts and this recognition is well earned.”
Erik is a true pioneer in the industry and serves as a highly effective thought leader on programmatic, ad operations, header bidding and more. Erik is up at 3 a.m. every morning to consume the day’s industry news and has the foresight to know what’s happening before it occurs. It’s a subject that truly brings him to life.
He is also the co-founder of “Programmatic Happy Hours,” intended to bring together the movers and shakers in the programmatic space. What started as a small event in summer 2016, Programmatic Happy Hours has quickly evolved — after just under 10 events in New York City and Washington, D.C., the mailing list has grown to 150 from various types of companies and typical attendance ranges from 50 to 75 happy hour goers.
Across the Intermarkets team, Erik is known as the “Guru of Programmatic” and “Shakespeare of Online Advertising.”
Way to go, Erik!