Standard

  • Geography
  • Age
  • Gender
  • Household income
  • Site
  • Category
  • Device
  • Frequency
  • Dayparting

Advanced

  • Retargeting
  • Online behaviors
  • Purchase intent/interest
  • Product owners
  • Past data
  • Personality traits (PYCO)
  • Social media
  • Mobile
  • Video
  • Political affiliation

Premium

  • Data sets—CRM, email, etc.
  • Data collection and modeling
  • Audience extension, look-alikes
  • Contextual
  • IP address
  • Multi-screen
  • 1st Party Data
  • Custom opportunities

 

1 eXelate, 2013

2Targeted ads are 2.7x more effective than non-targeted ads. (The Network Advertising Initiative, “The Value of Behavioral Targeting,” HOWARD BEALES, March 24, 2010)