Retargeting Campaigns
Retargeting is an online advertising technique that re-engages visitors who have visited your website, performed an activity on your website, or viewed your ad creative. Retargeting allows you to dynamically select the audience for your online advertising campaign. Therefore, your marketing message gains impact with more applicable and relevant content.
Retargeting users once they have left your site should be a key part of your customer acquisition and conversion strategy. Studies suggest that a company needs to have seven different 'contacts' with a customer, on average, before they make a purchase. Retargeting allows you to continue the marketing conversation with your prospective customer even after they leave your website. It is most successful when combined with other online advertising efforts that are driving traffic to your site.
Benefits:
- Ability to reach the most highly qualified audience, or audience in “consideration” phase
- Ability to display relevant banner ads based on interests, behaviors and other characteristics
- Increased conversion rates
- Higher ROI
- Enhanced brand awareness
- Near-personal relationship building
Learn about more ad delivery features, or get started advertising today! Fill out the form to the right, or call us at 703.242.7878.
