Intermarkets VP Erik Requidan Recognized to DC Inno 50 on Fire

If there’s anyone most like the fire emoji at Intermarkets, it’s Erik Requidan, VP of Sales and Programmatic Strategy. Not only does Erik have an infectious personality, he is also a trailblazer in the industry. It’s no surprise, then, that he was recently named to DC Inno’s 50 on Fire in the Marketing & Advertising...

Intermarkets VP Stephanie Snow Honored as Digiday Top Boss

It’s been an exciting few weeks at Intermarkets! Following our recognition on the Inc. 500 | 5000 list of the fastest growing private companies in America, Intermarkets Vice President of Ad Operations Stephanie Snow has been named a Digiday Top Boss. Stephanie joined Intermarkets in 2006 as Assistant Manager of Media Operations and is now...

Inc. Names Intermarkets One Of The Fastest Growing Companies in America for Eighth Time

Leading up to our 20th anniversary, we’re honored to be named among Inc. 500|5000 list of fastest growing private companies for the eighth time! Thanks to our valued publishers, technology partners and influential advertisers, we’ve been able to join the select group of companies called the Honor Roll, which have made the list five or...

And the traffic goes to…

DrudgeReport.com is an established publication, recognized by an audience of 30+ million monthly readers for a drastically simple page design that delivers top stories on news and information, commentary, opinion and analysis. In addition to covering breaking headlines, The Drudge Report is a mega-traffic driver to top-tier entertainment sites. Sites like hollywoodreporter.com, variety.com, observer.com, and...

CES 2017 Recap

The Consumer Electronics Show — commonly referred to as CES — was a sight to see. For a first-timer like myself, it was a bit overwhelming. For the 50th anniversary of the show, nearly 200,000 visitors descended upon Las Vegas to take in the sights and sounds of everything tech. CES covered nearly 2.47 million...

6, no, 7 billion—That’s Huge!

In June of 2016 we plotted the cumulative number of visits to DrudgeReport.com and other top news and commentary publishers for 2016. One month later, the Drudge Report has already shot up another 1.2 billion from May to June. In the first 6 months of 2016, the Drudge Report has been visited more than 7...

ClickZ Live NY 2016: Digital Marketing and More

I recently had the opportunity to attend the ClickZ conference in New York. The conference was held in the Marriott Marquis in the heart of Times Square. It was a great opportunity to hear what fellow digital marketers were working on; network and better understand how these marketers were pushing the digital economy forward. In...

5 Reasons Publishers Need to Tread Carefully with Facebook Instant Articles

Instant Articles present new opportunities and challenges for publishers Debuting in May of 2015, Facebook Instant Articles are nearing their first birthday, and in that time marketers and large publishers have had a chance to experiment with publishing full articles directly to the newsfeed without redirecting users to an external site. When the project was first proposed to...

Recap Advanced Programmatic in DC

Wednesday, a number of Intermarketers attended the Advanced Programmatic Buyers & Sellers training in Washington DC.  The all-day event was hosted by the IAB, the Interactive Advertising Bureau, who along with its 650+ member companies develops technical standards and best practices for the digital advertising industry. The class, led by Matt Prohaska of Prohaska Consulting, provided...

How to Create Effective Banner Ads

Digital ads have evolved but the formula for a successful ad creative still stems from 5 core principles Know your audience Craft a simple message Get right to the point Be relevant Come clean (transparent messaging) Banner ads have gone from simple images to a variety of advanced audio-visual formats delivered across channels to reach consumers wherever they are....