How to Create Effective Banner Ads

Article Posted: February 1st 2016

Digital ads have evolved but the formula for a successful ad creative still stems from 5 core principles

  1. Know your audience
  2. Craft a simple message
  3. Get right to the point
  4. Be relevant
  5. Come clean (transparent messaging)

Banner ads have gone from simple images to a variety of advanced audio-visual formats delivered across channels to reach consumers wherever they are. Considering how to create an effective ad that will draw attention and generate clicks can be boiled down to these five points. Applying them to your ad concept will ensure that your creative speaks directly to your intended audience, driving conversions and making you money.

Know your audience

This is the universal KEYSTONE. While I was…

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