Article Posted: September 8th 2014
In 1963, David Ogilvy wrote Confessions of an Advertising Man. No doubt you’ve heard of it. More than likely, you have a well-worn copy on your desk right now.
Ogilvy would have been the first to tell you that he wasn’t a particularly talented copywriter. His genius shone through his strategy—his strategy was to find out what worked and use it. Much of what he wrote in 1963 still applies today.
Native Ads > Banner Ads
This infographic from Sharethrough showcases the power of native ads….