The Impact of Social Media on the 2016 Election

Article Posted: October 8th 2015

2016 Presidential Election

The United States 2016 presidential election is scheduled for Tuesday, November 8, 2016. With only a little over a year to go, you can bet that politicians are strategizing the best tactics to communicate to you. While television advertising is still the preferred channel for political campaigns, social media has proven largely successful for some political candidates, even the president.

The President

In the 2008 and 2012 elections, Obama’s campaign leveraged social media to communicate to targeted audiences. These channels deemed fruitful, as he was able to bring out a larger pool of minorities to the…

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