Recap Advanced Programmatic in DC

Article Posted: April 8th 2016

AdvProg_1of3Wednesday, a number of Intermarketers attended the Advanced Programmatic Buyers & Sellers training in Washington DC.  The all-day event was hosted by the IAB, the Interactive Advertising Bureau, who along with its 650+ member companies develops technical standards and best practices for the digital advertising industry.

The class, led by Matt Prohaska of Prohaska Consulting, provided participants with a better understanding of the programmatic media ecosystem, working knowledge of the key technologies and programmatic ad stack across platforms.  It also touched upon “Programmatic Guaranteed” and provided live demonstrations from vendors…

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