5 Reasons Publishers Need to Tread Carefully with Facebook Instant Articles

Article Posted: April 18th 2016

Instant Articles present new opportunities and challenges for publishers

Debuting in May of 2015, Facebook Instant Articles are nearing their first birthday, and in that time marketers and large publishers have had a chance to experiment with publishing full articles directly to the newsfeed without redirecting users to an external site.

When the project was first proposed to publishers, one of the major advantages was that hosting the content on Facebook’s servers dramatically reduced load…

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