Earlier this year, Intermarkets teamed up with the data scientists at SimilarWeb to append the Drudge Report’s referral traffic, and its impact on advertising and other publishers. Conclusion: Drudge is a rare, unique premium publisher driving hundreds of millions of external visits each month. (Scroll down for infographic)
Drudge has a profound effect on America’s premier news outlets: it’s the top source for referral traffic to industry powerhouses like Fox News, CNN, The Wall Street Journal, the Associated Press, and Reuters among others. That alone is extraordinary. But Drudge also has a disproportionate impact on entertainment outlets as well.
When we look at the advertising side, the importance of knowing your audience is paramount—and Drudge’s traffic is nearly 90% direct. Premium publishers attract, and can be defined in part by, the loyalty of their audience. Drudge’s two million unique daily visits and 700 million monthly visits certainly qualify.
Advertisers have found in Drudge the content quality, powerful distribution power, and audience they can rely on, and huge publishers benefit from Drudge’s referral power.
Take a look at our infographic and let us know what you think about the power of Drudge!
Check out SimilarWeb here.
Intermarkets has been the exclusive ad representative for the Drudge Report for over 15 years, and has created a leadership position enabling Premium Programmatic Solutions for advertisers.