Creative specifications and trafficking

For all ad units

1. All creative is subject to Intermarkets approval.
2. Standard ad types: .JPG, .GIF, animated .GIF, Shockwave Flash, JavaScript.
3. Animation rotation: We recommend no more than four panels.
4. Looping: Infinite looping permitted; we recommend 3x looping.
5. File sizes: 180x150 Rectangle - 20k.
6. File sizes: 336x280 and 300x250 Rectangles – 40k
7. File sizes: 160x600 & 120x600 Skyscrapers - 40k
8. File sizes: 728x90 Leaderboard - 40k
9. File sizes: 720x300 Cinema ad unit - 150k
10. File sizes: 468x60 banner - 25k
11. 720x300 ad unit is targeted to broadband only users.

Third party ad serving

We accept ad tags from most recognized third party vendors, including AtlasDMT and DART. Tags from other providers may require more lead time for set up and trafficking. AtlasDMT tags should be sent to Intermarkets via a *.txt file.

Third party rich media ad serving

Intermarkets will accept most standard third party rich media ad tags, such as Eyeblaster, Eyewonder, Interpolls, PointRoll and Klipmart. An additional charge of $4.00 CPM or more will be added onto CPM costs if the advertiser require Intermarkets has to utilize these third party services.

Ad content limitations

• No ads or links containing nudity
• No ads or links containing bodily functions
• No ads or links containing attacks on religion or religious figures
• No ads or links showing or condoning illegal actions
• No ads or links containing differently-abled people
• Violence in ads or links must be self-inflicted, cannot lead to death and the person’s well-being must be evident in the clip
• The use of Courier font is prohibited in ad creative that is all text

Audio

All audio must be user initiated, with an on/off button and must have the same action to close, as it is to play (click to start, click to stop). On/off feature must be clearly visible at all times, with a minimum font size of 10 points.

Video in-page banner ads

1. Accepted vendors: Eyeblaster, Eyewonder, PointRoll and Klipmart.
2. Audio must be user initiated with same action to stop as it is to play. (click to play/click to stop).
3. Stop, mute and start buttons are required.
4. Video cannot loop more than one time and cannot exceed 30 seconds total animation.
5. Acceptable raw video formats are BetaSP, MPEG or uncompressed QuickTime/AVI.
6. Raw video formats must be composed of 100% video – no
   border/image/gif components
   are permitted.

Expandable creatives

Expandable creatives are permitted, must be user initiated, and must clearly display open/close feature at all times, with a minimum font size of ten points. There may be an additional fee added to the CPM for expandable creatives.

Trafficking procedures

Please send all creatives, ad codes, landing page URLs and other relevant ad files to ssnow@intermarkets.net. Normal trafficking lead time for standard ad types is 2 business days; We are generally able to traffic on the same day the ad materials are received in rush circumstances. Ads are generally trafficked in the evenings.