May 2007
Reach the 18-34 Demo with Mobile Marketing - In recent months major marketers have made it clear that they intend to make interactive media, such as mobile marketing, a larger part of their marketing mix. For proof of their commitment, one needs look no farther than the recent changes in agency relationships that firms such as Nike have undertaken. Even so, despite the optimism and the growing investment in the mobile channel, the majority of marketers I speak with are still struggling to fully comprehend how the mobile medium should be used, effectively and today.
[IMediaConnection.com, Posted May 29, 2007]
Google Introduces Search Translation Tools - Google planned to introduce a feature Wednesday that automatically translates Internet search requests and results in 12 languages, underscoring the rapidly growing company's ambitions outside the United States. The tools allow Google's users to enter search requests in their native languages and then choose to have the phrases as well as the accompanying results automatically translated into another language.
[USA Today, Posted May 24, 2007]
In Election, Dems Rule the Online Playing Field - With the 2008 election looming, Republicans are struggling to catch up to Democrat campaign efforts online, reports The Washington Post.
[MarketingVOX, Posted May 22, 2007]
Study: Kids Help Parents Do Tasks Online - Kids are becoming pint-sized guides to the Internet, helping parents pay bills and do other tasks online, according to a study by Stars for Kidz called Surfin' on Mom's Turf that polled 6,064 kids aged 8 to 14 (via ClickZ).
[MarketingVOX, Posted May 16, 2007]
Teens and Young Adults Spread the Word - Want to promote something? Enlist a Millennial. Call them Gen Y or Millennials or just "people ages 13-24." Whatever the name, this group spreads the word quickly on things it likes and enjoys user-generated content, according to the "State of the Media Democracy" report commissioned by Deloitte & Touche and conducted by Harrison Group.
[eMarketer, Posted May 15, 2007]
Study: Banner Ads Trigger Warm, Fuzzy Feelings - A recent study in the forthcoming issue of the Journal of Consumer Research posits that banner ads leave a mental imprint, even when users aren't paying attention, Science Daily reports.
[MarketingVOX, Posted May 14, 2007]
Drudge Report Ranks Seventh In Total Visits for Week of May 5th, 2007 – Hitwise, the leading online competitive intelligence service, published the results for the Top 15 websites in the 'News and Media' online industry for the week ending 05/05/2007 based on visits. Hitwise provides its 1,200 global clients with daily insights on how their customers interact with a broad range of competitive websites, and how their competitors use different tactics to attract online customers.
[Hitwise.com, Posted May 5, 2007. Link no longer available online.]
Archived articles 2008
Archived articles 2007
