July 2007
Smartphones and Wi-Fi Phones to Grow - Mobile phone sales, including smartphones, fell to $35.5 billion in the first quarter of 2007, according to Infonetics' "Mobile and WiFi Phones and Subscribers" report. The 13% drop followed a strong fourth quarter in 2006. Mobile phone revenues will reach $117.5 billion worldwide in 2010, down 18% from 2006. The number of mobile phone subscribers grew to 2.5 billion in 2006, up 26%.
[eMarketer, Posted July 31, 2007]
The Online Video Call to Action - Over half of online adults have used the Internet to watch or download video, and nearly a fifth do so on a typical day, according to the Pew Internet & American Life Project's online video study, conducted in February and March 2007. Among Internet users with broadband access at both home and work, nearly three-quarters watched or downloaded video.
[eMarketer, Posted July 30, 2007]
Cookies Confuse Some Consumers - Most US Internet users do not delete cookies, according to a study by InsightExpress. The study, issued in July 2007, found that although US Internet users said deleting cookies was important to them, many did not even know how to do so. More than eight in 10 US Internet users said that they were familiar with cookies.
[eMarketer, Posted July 27, 2007]
AOL Acquires Behavioral-Targeting Shop Tacoda - AOL is bringing behavioral targeting into its stable, acquiring Tacoda, an advertising network that targets users by their online behavior, for $275 million. The Time Warner-owned internet portal beat out Microsoft in the bidding, according to a person with knowledge of the deal. AOL wouldn't say whether it would deploy the technology on its owned-and-operated sites or across its Advertising.com display network, but would only tout the value of the scale the Tacoda network brings to the table.
[MarketingVOX, Posted July 24, 2007]
Online Populace to Balloon to 1.5B in 2011 - A new report from JupiterResearch finds the global online population will expand from 1.1 billion users in 2006 to 1.5 billion in 2011. The report, "Worldwide Online Population Forecast, 2006 to 2011: Emerging Economies Catalyze Future Growth," notes Brazil, Russia, India, and China will be the major players behind the online population's growth spurt.
[MarketingVOX, Posted July 24, 2007]
Online Back-to-School Spend Inches Up - Total back-to-school spending this year will reach $18.4 billion, according to the "2007 Consumer Intentions and Actions Back-to-School" survey. The study was conducted for the National Retail Federation by BIGresearch in July 2007. Families with school-age children were expected to spend $563.49 on back-to-school merchandise in 2007, up 6.9% from an average of $527.08 in 2006. To read the full study, click the link above.
[e-Marketer, Posted July 23, 2007]
TV Commercials Move Online - The line between online advertising and offline advertising is blurring. eMarketer estimates that this year US online video ad spending will reach $775 million, and grow from there. At 89%, 2007 will show the greatest year-over-year growth for US online video advertising. Coming from such a small base, however, makes this high rate relatively easy to attain. More important indicators come over the next four years, as spending continues to rise at rates of 39% or higher.
[eMarketer, Posted July 19, 2007]
The Search Wars Are Going Mobile - The telecom and Internet industries are colliding head-on in competition for control of the consumer mobile search business. Telecom carriers, handset manufacturers, publishers, directory and yellow pages companies, Silicon Valley giants and a gaggle of start-ups are squaring off to contend for the title of mobile search champion. Each is trying to convince marketers that it is the natural inheritor of mobile search.
[eMarketer, Posted July 17, 2007]
Web and TV to Converge in 2011 - A new study from eMarketer finds TV and web video may converge in 2011, reports BusinessWeek. Video ad sales are expected to climb from $775 million this year to $3.1 billion in 2010 and then a jump to $4.3 billion in 2011. However, this still only accounts for $1 of every $10 spent on Internet advertising. Click above to read the full article.
[MarketingVOX, Posted July 17, 2007]
Mobile AdSense a Reality, Google Invites Testers - Google has extended invitations to mobile website publishers to test the display of AdSense ads on those sites, reports PC World. The search/advertising giant is conducting a limited test of the system as it gathers feedback for use in developing a final product. Getting AdSense into the mobile world would be a major coup for Google, as more and more users fire up their wireless devices for web surfing purposes. In order to participate, sites must be written in one of three mobile-friendly markup languages. The restrictions are due to Google's crawlers needing to be able to read the page in order to place appropriate ads.
[MarketingVOX, Posted July 16, 2007]
Improve E-mail Performance With Testing, Part 2 - Part one of this series offers an overview on deciding what to test and some tips for developing apples-to-apples test scenarios. Today, we'll talk specifics about the most common things to test in e-mail marketing: sender lines, subject lines, and the body of the e-mail and the landing page.
[ClickZ Experts, Posted July 16, 2007]
Into the World of Carbon Neutral Advertising - The new notion that marketers should address and offset the carbon footprint of their print advertising has become credible enough to support a major panel discussion at Smith Barney. Click link to view video coverage.
[Advertising Age, Posted July 9, 2007]
Cell Phone Is Single Females' New Best Friend - Single mobile females (SMFs) - young single women who have cell phones - assign their mobile devices an important role in relationships and dating, organizing their lives, and in fashion, according to a recent study commissioned by Samsung Telecommunications America, MarketingCharts reports.
[MarketingVOX, July 6, 2007]
Study: Mobile Advertising Formats the Key to Audience Response - Mobile advertising must match specific audience requirements as responsiveness to different kinds of advertising changes according to age and gender, according to a study by mobile media publisher MoMac (UK), reports MarketingCharts.
[MarketingVOX, Posted July 5, 2007]
Equal Time Spent on TV and Web - US marketers spent $68.3 billion on TV ads in 2006, compared with only $16.5 billion on online ads, according to JupiterResearch's "Media Consumption Patterns: Online Vies with TV as Primary Medium" report, cited in Internet Retailer. Online consumers now spend about as much time on the Web as they do watching TV. Both TV viewing and online use were up over the past five years. Consumers spent a median average of about 14 hours per week each on TV and the Internet.
[eMarketer, Posted July 3, 2007]
U.S. Broadband Adoption Continues to Rise - High-speed Internet connections exist in 53 percent of all U.S. households. The report, "Broadband Access and Service in the Home 2007," by Leichtman Research Group finds broadband services account for 72 percent of all home Internet subscriptions, up from 60 percent the previous year. Broadband adoption is affected by household income. Broadband reaches 68 percent of households with annual income over $50,000, up from 59 percent last year. By contrast, 39 percent of households with income under $50,000 subscribe to broadband services, an increase from 27 percent.
[ClickZStats, Posted July 3, 2007]
Improve E-Mail Performance With Testing, Part 1 - One of the easiest, least expensive, and most overlooked ways to make e-mail efforts more effective is testing. This is true no matter what type of e-mail you send, no matter what your
e-mail business goals. With e-mail, small changes can make a big difference in results. But organizations looking to test and optimize e-mail face two challenges: figuring out what to test and maintaining an apples-to-apples test environment.
[ClickZExperts, Posted July 2, 2007]
Internet Usage and Importance Expand - The Internet is the most essential medium for consumers and newspapers are the least, according to an Edison Media Research study conducted by Arbitron in January and February 2007. Respondents were all from the US and ages 12 and older.
[eMarketer, Posted July 2, 2007]
Archived articles 2008
Archived articles 2007
