August 2007
Annoying Ads Lead to Slipping Sales - Offensive or annoying advertising alienates consumers, according to a Streetblimps-commissioned survey conducted by the Opinion Research Corp. Nearly nine in 10 Americans said they were less likely to buy products that had annoying or offensive ads. Seven in 10 also said they were more likely to remember the ads. "There's a fine line between being memorable and going too far," said Doug Frantin, founder of guerilla marketing firm Streetblimps, in a statement.
[eMarketer, Posted August 24, 2007]
'Bacn,' While Nicer than Spam, Still Clogs Inboxes - "Bacn" refers to email that's not quite spam, because users actually want to read the contents. These could be newsletters, bid notifications, niche product news or social networking updates. Nonetheless, the growing volume of this type of email significantly clogs inboxes.
[MarketingVOX, Posted August 24, 2007]
Most Moms Research Products on Web - Women with children are frequent Internet users who rely on search for product information, according to DoubleClick Performics' "Searcher Moms - A Search Behavior and Usage Study," conducted with Microsoft and ROI Research.
[eMarketer, Posted August 23, 2007]
Traffic Down at Most Newspaper Sites - The number of people who visited newspaper Web sites in the United States fell between April 2006 and April 2007, according to "Creative Destruction: An Exploratory Look at News on the Internet," a study conducted by The Joan Shorenstein Center on the Press, Politics and Public Policy at Harvard University's John F. Kennedy School of Government.
[eMarketer, Posted August 22, 2007]
Retail E-Commerce Sales Strong in Q2 - Marketing for online retailers is having positive effects, judging by e-commerce sales. Estimated US retail e-commerce sales for the second quarter of 2007 totaled $31.8 billion on a not-adjusted basis, according to the Census Bureau of the Department of Commerce. That is up 20.7% from the second quarter of 2006. E-commerce sales in the second quarter of 2007 accounted for 3.1% of all retail sales.
[eMarketer, Posted August 21, 2007]
Study: Agency Size Matters Little to Marketers - There's a significant disconnect between marketing agencies and their clients' decision-makers, according to Rainmaker Consulting's "Intelligent New Business Survey," which examines how US marketing communications agencies best engage with prospective clients to win new business.
[MarketingVOX, Posted August 20, 2007]
Webkinomics: Cute, Cuddly and Creating a Halo Effect - Chris and Steve Tini are flourishing in the Webkinz economy. The owners of Sweet Be's Candy & Gifts in suburban St. Louis have doubled their staff within the past six months and added a second phone line just to field requests for Webkinz, the interactive, collectible plush toys that have generated the same frenzied fever as Beatlemania and Beanie Babies.
[Advertising Age, Posted August 20, 2007]
Back-to-College Shoppers Head to Web - Online shopping is joining the annual back-to-school bookstore scrum for many college students. College students and families will spend $47.3 billion during the 2007 back-to-school season, according to the National Retail Federation's "2007 Consumer Intentions and Actions Survey," conducted by BIGresearch. The average total spent on back-to-college goods will be $956.93, up from $880.52 in 2006.
[eMarketer, Posted August 16, 2007]
Heavy Launches Publisher Network for Videos - Video sharing site Heavy.com has debuted its own ad network, allowing publishers to monetize videos, reports ClickZ. Heavy's new Husky Network puts a skin around the videos, regardless of where they appear. That allows participating publishers to earn money on showing videos regardless of the source, be it YouTube, Google or any other service.
[MarketingVOX, Posted August 15, 2007]
Content Time Comes at Search's Expense - Internet users now spend nearly half of their online time visiting content, according to the Online Publishers Association's "Internet Activity Index," conducted by Nielsen//NetRatings. Time spent with content is up 37% over 2003 levels, the OPA claimed. The Index measures time spent with e-commerce, communications, content and search.
[eMarketer, Posted August 14, 2007]
Hot Links Served Up Daily - When Los Angeles Times sportswriter Mike Penner revealed in a recent column that he'd soon be changing his name to Christine Daniels, the piece quickly became the No. 1 draw on the newspaper's website. From across cyberspace the readers came. Overwhelmingly, they arrived after spotting this titillating link on a news site called the Drudge Report: "L.A. Times Shock: 'I am a Transsexual Sportswriter.' "
[LA Times, August 4, 2007]
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