September 2007
Video Highlights From Advertising Week - The fourth annual Advertising Week is in full swing, pulling thousands of executives from agencies and marketing companies into sessions that stretch from one end of Manhattan to the to the other. Here are some video highlights of those events.
[Advertising Age, Posted on September 27, 2007]
The Fastest-Growing Medium? Shopper Marketing - The fastest-growing medium isn't the internet, but shopper marketing, where retailers and package-goods marketers are shifting hundreds of millions of dollars -- doubling their expenditure in the past three years alone. That's according to a draft report of a new study obtained by Advertising Age and expected to be released tomorrow by Deloitte Consulting for the Grocery Manufacturer's Association. The growth comes despite the fact that marketers have yet to figure out how to define, measure or administer their shopper-marketing efforts.
[Advertising Age, Posted September 26, 2007]
Fans Flock To Sports Sites - Top sports site users skew young and male, based on a comScore analysis of visitors to ESPN.com, Fox Sports on MSN, and Yahoo! Sports.
Although advertising for all three sites reached a similar percentage of 18-to-34-year-old viewers, Yahoo! Sports delivered about twice as many ad views to them. comScore did not disclose the nature of the ads viewed.
[eMarketer, Posted September 26, 2007]
comScore Launches New Ad Analysis, Planning Tool - With the launch of a new "holistic" reporting product, comScore hopes to provide more value in the metrics it supplies advertisers, reports Mediaweek. The Ad Metrix Publisher will give advertisers a holistic view of campaigns, with impressions and age groups that span ad units, as well as audience demographics for entire categories of sites. The new reporting is meant to give buyers numbers that more closely match what they can get from print campaigns, something they have been clamoring to get from the online world.
[MarketingVOX, Posted September 25, 2007]
Gift Cards More Popular This Holiday - Gift card purchases are expected to reach $35 billion this holiday season, compared with $27.8 billion during the 2006 holiday season, according to Archstone Consulting's "2007 Holiday Gift Card Survey."
The average American family will spend $184 on gift cards this holiday season, according to Archstone. The company also found that more than 56% of gift cards were redeemed within the first month of purchase, and 85% of all cards were redeemed within three months.
[eMarketer, Posted September 25, 2007]
MySpace to Debut on Mobile Platform - Fox Interactive is debuting a free mobile-friendly version of MySpace, reports The Associated Press. The introduction of complimentary, all-carrier access to MySpace is made possible through advertising support. Paid access was available before, but only through a handful of carriers. Paid "premium" access will still be available and will include more functionality, such as cell phone image uploading.
[MarketingVOX, Posted on September 24, 2007]
Online Is Ad Spending Bright Spot - Internet display advertising grew 17.7% to $5.52 billion during the second quarter of 2007, according to TNS Media Intelligence.
However, TNS found total ad spending in the first half of 2007 fell 0.3% to $72.59 billion versus the same period in 2006. "For the first time since 2001, media advertising expenditures have declined for two consecutive quarters," said Steven Fredericks, CEO of TNS Media Intelligence, in a statement. "Given the uncertainties about near-term economic growth and consumer spending, we expect core ad spending will continue to face challenges during the second half of the year."
[eMarketer, Posted September 24, 2007]
US Mags Love Online Video, but 'Web 2.0' Remains a Perceived Trend - The top 50 magazines have doubled use of video on their websites in '07, but remain slow to adopt other "web 2.0" features. Video use jumped from 34 percent in 2006 to 60 percent in 2007, according to a new study from Bivings. And mobile technology jumped from 14 percent last year to 34 percent this year.
[MarketingVOX, Posted September 7, 2007]
Social Networking Goes Pro - The social networking application market is estimated to reach $428.3 million by 2009, up from $46.8 million in 2006, according to IDC's "Social Networking Application Market Overview and Forecast." IDC predicts that business and marketing social networking applications will grow the market beyond consumer socializing.
[eMarketer, Posted September 7, 2007]
Four in 10 Americans Read Blogs, One-Third Click on Ads - Nearly 4 out of 10 Americans having visited a blog, and 8 of 10 now knowing what a blog is, according to a recent Synovate/MarketingDaily study, reports MarketingCharts. Moreover, "8 percent of Americans currently have their own blog," said Tom Mularz, SVP at Synovate. "This is surprising given that a few years ago hardly anyone knew what a blog was." The Synovate eNation survey was conducted online with 1,000 adults in the US from July 30 to August 1. Click above for full results.
[MarketingVOX, Posted on September 6, 2007]
Online Yellow Pages to Pump Local Ads? - A vast proportion of local ad spending goes into yellow pages directories. While a national yellow pages market exists, it will reach only $2.2 billion in 2007, compared with $12.4 billion going to the local pages, according to Universal McCann. Internet yellow pages (IYP) might seem to be the most obvious online parallel to the traditional yellow pages, but that is not the way it turns out.
[eMarketer, Posted September 6, 2007]
Elle Partners With Yahoo For Mobile Fashion Week Updates - Elle magazine is partnering with Yahoo to bring Fashion Week coverage to mobile users, reports Mediaweek. People can text the word "fashion" either directly to Yahoo, or through Yahoo's oneSearch service, to gain access to Elle's coverage. This includes blogs from designers and models, photo diaries and more. Elle is planning to replicate this sort of mobile-friendly coverage for fashion events in Paris and Milan later this year.
[MarketingVOX, Posted on September 5, 2007]
Another Study Slams Food Ads Aimed at Children - A new study, sure to fuel the growing debate about marketing to children, found that 98% of all food advertised to children between the ages of two and 11 was high in sugar, fat or sodium. The study was conducted by the University of Illinois Chicago and Bridge the Gap, a research group funded by the Robert Wood Johnson Foundation. It appears in the current issue of Pediatrics.
[Advertising Age, Posted September 4, 2007]
Where Can You Find Guys Online? US men age 18 to 34 have always been an elusive target for marketers, and one they pay dearly to hit — think of the ever-rising cost of Super Bowl spots. eMarketer estimates that the segment now comprises 27% of the total male Internet user population, and the percentage is growing.
[eMarketer, Posted September 4, 2007]
Archived articles 2008
Archived articles 2007
