November 2007
Targeting Affluent Holiday Dollars - Nearly one-quarter of US adult Internet users earning $75,000 or more said they would spend more money during the 2007 holiday season than they did during the same period in 2006, according to a BurstMedia study. By comparison, fewer than 17% of respondents in other income brackets made the same claim.
[eMarketer, Posted November 28, 2007]
Do Customers Come for Price or Convenience? - Data from Nielsen Online sheds some new light on the matter that is so important to merchants—online and offline—during the busy holiday shopping season. In an online survey of nearly 1,000 shoppers, 81% indicated that the ability to shop anytime during the day was why they chose to shop online during the holiday season.
[eMarketer, Posted November 27, 2007]
Top 50 Site Rankings for October Issued, Retail Surges - As various retail categories gained in the run-up to the holidays, the top 10 web properties in October remain unchanged from September. Yahoo Sites again topped the rankings with 137 million visitors, according to the comScore Media Metrix monthly analysis of activity at top US online properties, reports MarketingCharts. Google Sites, Time Warner Network and Microsoft Sites — all with more than 100 million unique visitors — rounded out the top 4 web properties.
[MarketingVOX, Posted November 26, 2007]
Word-of-Mouth Marketing Spending to Top $1B in '07 - Word-of-mouth (WOM) marketing spend increased 35.9 percent in 2006 to $981 million (from 2005's $722 million). It is expected to top $1 billion by a good deal in 2007, making it one of the fastest-growing alternative media segments, according to PQ Media's Word-of-Mouth Marketing Forecast 2006-2011, sister site MarketingCharts reports. Driving the growth is the continued consumer shift to alternative media and marketers' need for increased brand engagement and ROI, PQ Media's first in-depth analysis of the emerging WOM marketing industry found.
[MarketingVOX, Posted November 19, 2007]
E-Mail and Text Us, Consumers Say - When US consumers say they are interested in a company, more than one-half of them are open to getting an interactive follow-up such as a personalized or generic e-mail, or text message, according to Vertis' "2007 Customer Focus Tech Savvy" study. Vertis found that 40% of men 65 and older said that an interactive follow-up was acceptable, compared with 23% of female consumers that age.
[eMarketer, Posted November 16, 2007]
Online Holiday Sales Not Slipping - Gas prices are going through the roof and the value of the dollar is dropping through the floor. As a result, many economic forecasters are predicting doom and gloom for the all-important 2007 holiday shopping season. Not eMarketer. eMarketer predicts that online holiday sales will reach $31 billion this season, up 18.5% over last year.
[eMarketer, Posted November 15, 2007]
Will the Writers Strike Hurt Web TV? - The Writers Guild of America went on strike last week, mainly over how they will share in revenue from their work when it is used online. The Washington Post suggested in an article that this could be a big break for online content. With television programming in reruns, the thinking goes, viewers will switch to online shows. But even the Post acknowledged that the most popular online videos so far have come from TV, saying that "a prolonged strike could handicap Hulu and other network-affiliated sites because new shows won't be coming."
[eMarketer, Posted November 13, 2007]
Online Ad Spend to Reach $42B by '11; Budget Shift to Accelerate - Advertisers are well on the way to spending $21.4 billion on the internet in '07 according to eMarketer's new online ad spending report, U.S. Advertising Spending, which also projects yearend 2011 will see spend rise to $42 billion, reports sister site MarketingCharts.
[MarketingVOX, Posted November 8, 2007]
Internet User Attention Often Divided - More than eight in 10 Internet users also do some offline activity while online, according to Burst Media. Burst found that nearly three out of five Internet users watched television while online.
[eMarketing, Posted November 7, 2007]
MySpace Users to Deliver Self-Service Spots to Friends, Visitors - A new MySpace ad platform will empower the common man to build and serve banner ads to visitors, reports The Los Angeles Times. Small businesses and individuals can create banner ads with templates provided by MySpace. Those ads can be targeted by audience characteristics. Advertisers then pay per click. MySpace has been building its targeting capabilities, breaking users into audience slices based on information they share and on details like blog topics, and what photos they share. The announcement comes just a day before arch-rival Facebook is expected to reveal details of its own ad platform.
[MarketingVOX, Posted November 5, 2007]
Ads Key As Publishers Move Online - Newspaper and magazine publishers face a challenge: to maintain the editorial edge they have in print on the Internet, where content is given away. Business models are still being worked out as publishers attempt to monetize their digital content. The solutions are still fairly traditional, however.
[eMarketer, Posted November 5, 2007]
Websites for Print Publications Near All-Time High - More than 59.6 million people visited newspaper websites in July 2007, a nine percent increase over the same period a year ago, the Newspaper Association of America said, sister site MarketingCharts reports. That was also the second-largest monthly audience since NAA began tracking those numbers in 2004 (May 2007 ranks first, with nearly 60.3 million visitors). The figure is from the fall '07 Newspaper Audience Database (NAdbase) report released today by NAA, coinciding with the release of Newspaper Footprint: Total Audience in Print and Online, an NAA analysis of Scarborough Research newspaper audience data.
[eMarketer, Posted November 1, 2007]
Archived articles 2008
Archived articles 2007
