Resource Center - January 2008
Iowa Upends Political-Ad Wisdom
Mitt Romney and Hillary Clinton learned a basic truth of marketing the hard way: All the media weight in the world isn't going to help if people don't like the message or the product. With the New Hampshire primary one day away and Super Duper Tuesday looming in February, strategists and pundits are trying to parse the results of the Iowa caucuses, in which Republican Mike Huckabee and Democrat Barack Obama emerged victorious. Many advertisers will recognize the lessons they're learning.
[AdAge, Posted January 7, 2008]
Will Online Ad Growth Continue in 2008?
JP Morgan's latest research brief predicts that holdings in US Internet companies will outperform the overall stock market in 2008. This is despite the firm's expectation of slightly slower revenue growth for the online sector. "We expect revenue growth to decelerate to 21.2% in 2008, from 25.6% in 2007," wrote Imran Khan, analyst at JP Morgan, in the report. "We are projecting 34% earnings growth for our coverage universe, compared to 8% for the S&P 500."
[eMarketer, Posted January 4, 2008]
Obama Scores in MySpace Primary … Oh, and at Iowa, Too
Shortly after results for the Iowa caucus came in, MySpace released the winners of its first-ever presidential primary. Senator Barack Obama, who took the Iowa caucus, ran off with 46 percent of the online Democratic vote. Click the link above to read more.
[MarketingVOX, Posted January 4, 2008]
2008 Marketing Resolution: Make it New
Innovation is the name of the game for 2008, judging by an October 2007 Next Level Strategic Marketing Group survey of marketers. Nearly two-thirds of respondents said their upcoming strategies would include innovations, line extensions or new marketing initiatives.
[eMarketer, January 3, 2008]
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