Political Campaign Success Stories
Our experience finding the right audience for your message using campaign optimization, targeting, and audience segmentation can also be used to boost your fundraising efforts. We work with many federal, state, and local campaigns to develop national, or local, fundraising strategies and utilize a variety of fundraising optimization tools to maximize results.
Intermarkets recently teamed up with Senate Conservatives Fund (SCF), chaired by Sen. Jim DeMint (R-SC), on a major initiative. While SCF has been a client of Intermarkets for some time, the recent debate over health care reform presented a unique opportunity to reach a mass of concerned citizens.
Immediately after the House vote on the bill, SCF launched an ad campaign urging the immediate repeal of the Government’s takeover of health care. Intermarkets’ expert knowledge about conservative websites ensured that SCF was getting their message in front of the right audience, before anyone else had a chance to react.
The results of this campaign were astounding. SCF tripled their email list in one week, and saw a nearly 200% net ROI. While results like this are not common, this campaign does demonstrate that working with Intermarkets provides powerful tools to mobilize American citizens and identify likely supporters.
In August 2008, Intermarkets provided extensive Web advertising and promotion services for Move America Forward’s telethon, which raised more than $1.1 million for care packages to be sent to U.S. troops serving in Iraq and Afghanistan. The goal for the telethon was to generate the most donations for care packages for the troops in history, with a goal of raising $500,000. The Move America Forward ads placed on the Intermarkets Portfolio doubled that goal, exceeding the $1 million mark in just eight hours.
The results of these campaigns on the Intermarkets Portfolio, including the Drudge Report, demonstrates that the Internet is a dominant media force in political campaigning and a major source of political information for many Americans.
Another recent success story involves our work with the Jesse Kelly Campaign. Jesse Kelly, a Marine veteran, is a first-time political challenger who required a boost in awareness and fundraising to support his pursuit of the Republican nomination for the U.S. House seat in Arizona’s Eighth Congressional District.
Beginning with an initial order of $500, we provided creative, targeting and placement guidance on his online ad campaign. The campaign garnered national exposure for its military theme and helped transform Jesse Kelly into a national media figure. As a result, the campaign’s ads generated high click-through rates, a substantial increase in website traffic, and a high conversion rate of clicks to donations. Intermarkets was directly responsible for raising nearly $75,000 for the Kelly Campaign during a six month run of his online ad campaign.