Our experience finding the right audience for your message using campaign optimization, targeting, and audience segmentation can also be used to boost your fundraising efforts. We work with many federal, state, and local campaigns to develop national, or local, fundraising strategies and utilize a variety of fundraising optimization tools to maximize results.
Intermarkets recently teamed up with Senate Conservatives Fund (SCF), chaired by Sen. Jim DeMint (R-SC), on a major initiative. While SCF has been a client of Intermarkets for some time, the recent debate over health care reform presented a unique opportunity to reach a mass of concerned citizens.
Immediately after the House vote on the bill, SCF launched an ad campaign urging the immediate repeal of the Government's takeover of health care. Intermarkets' expert knowledge about conservative websites ensured that SCF was getting their message in front of the right audience, before anyone else had a chance to react.
The results of this campaign were astounding. SCF tripled their email list in one week, and saw a nearly 200% net ROI. While results like this are not common, this campaign does demonstrate that working with Intermarkets provides powerful tools to mobilize American citizens and identify likely supporters.