Why Your Campaign Needs a Digital Strategy

Traditionally, political campaigns have relied on direct mail, space ads, television, and radio for reaching voters and appealing for donations. But today, campaigns are directing more money to digital advertising and the percentage of money being spent online is rising dramatically. Why? Because online results are more effective, efficient, and immediate, with a lower cost. Your campaign or organization must have a digital strategy as part of your marketing communications mix.

Benefits of Digital Advertising

  • Cost effective
  • Sophisticated targeting
  • Broad reach to build name recognition
  • Drives website traffic
  • Conversion tracking
  • Campaign optimization
  • Real-time performance metrics
  • Immediacy

Your Digital Advertising Strategy

Whether you're new to the political process or a seasoned campaign veteran, Intermarkets works with you through every step of your new media advertising campaign.