Your Digital Advertising Strategy
Whether you're new to the political process or a seasoned campaign veteran, Intermarkets works with you through every step of your digital advertising campaign.
Build Your Database
The first phase of a digital plan is to establish name recognition (or name ID) to organically grow your email list, attract volunteers, and build your donor base. This requires blending the elements of a branding campaign with direct response tactics to drive people to your campaign website. Having worked with brand advertisers and top agencies for over 15 years, we have learned the tricks, tips, and nuances of online branding and direct response campaigns.
Digital advertising is a highly effective way to build your email list organically. How does it work? We'll target your specific audience in your district or state based upon demographic, psychographic, and behavioral parameters, using our secure platform and access to our partner Aristotle's expansive voter database. Reach more than 90% of online Americans, in a single access point, with unified reporting and campaign management for your convenience. Once located, this audience can then be matured into volunteers and donors.
Our seasoned team will help you succeed in this phase. We've worked with campaigns, PACs, and associations to gain early momentum by enhancing their name ID, locating niche and activist audiences, and growing an email list resulting in new volunteers and donors.